OMEGA

Omnichannel Marketing Effectiveness

How best to allocate the marketing budget across all media channels - both off-line and on-line – so as to maximise response and uncover the highest number of people with needs you can satisfy. How to coordinate your off-line advertising spend with your PPC spend to maximise clickthroughs; and how to optimise reach and multi-channel frequency to best trigger enquiries and sales. Based on our work in sectors from supermarket shopping to supersonic travel, the service enables you to achieve the highest levels of sales and ROI from your overall communications budget.

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