Leveraging Personas in One-to-One Marketing

Maximising response and customer loyalty by tailoring your marketing communications to match the aspirations and motivations of your customers, forging deeper and longer-lasting connections than you can with transactional data alone. Digital technologies enable you to uncover individual needs rapidly and continuously but conversion and repeat business come by responding to those needs in ways and language that reflects the customer's attitudes and aspirations. Forms the lead part of our full 'Customer Value Management' proposition and our modelling of customer-specific and digital data and is based on our work for leading durable, supermarket, telco, energy and travel companies.

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