Pricing & Promotions Strategy and Management

Find the right balance between the benefits you give and the price you get to maximise your revenue and profitability. Based on many years of research & analysis for leading consumer goods, retailing and service providers around the world in both B2C and B2B sectors, it optimises price position, promotional spend and perceived value to enable you to achieve your targets. The techniques also form part of the globally-recognised Diploma programmes run by the Institute of Promotional Marketing and the Institute of Practitioners in Advertising.

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