B2B Customer Management: The Great Debate 23rd Sept 2014

CONFERENCE and DEBATE:

Mercedes-Benz World, Brooklands, Weybridge, Surrey

Details on the conference are shown at this address:
http://www.customerattuned.com/b2b-customer-management-great-debate/

RedRoute is attending and contributing to this important debate on the future of B2B customer management and how to improve it.

Key issues for the day will cover:

• Co-creative joint business plans
• Understanding your position within the total value chain
• Understanding the needs and wants of your customers
• Helping shape the market category insight, consumer insight and multi-channel communications
• New product development, old product development (OPD/NPD)
• Internal and external innovation and creativity