B2B Customer Management: The Great Debate 23rd Sept 2014


Mercedes-Benz World, Brooklands, Weybridge, Surrey

Details on the conference are shown at this address:

RedRoute is attending and contributing to this important debate on the future of B2B customer management and how to improve it.

Key issues for the day will cover:

  • Co-creative joint business plans
  • Understanding your position within the total value chain
  • Understanding the needs and wants of your customers
  • Helping shape the market category insight, consumer insight and multi-channel communications
  • New product development, old product development (OPD/NPD)
  • Internal and external innovation and creativity