It was the speed, quality and level of insight that impressed me most in working with the RedRoute team. The 'best friend' service is fantastic if you really want to lift the lid on your customer data, understand what makes different customer segments tick, and more importantly develop actionable plans off the back of it. Many companies talk about targeted marketing and being customer centric; RedRoute can help make it happen quicker, and easier than other agencies I've worked with.

Heathrow has worked in close partnership with RedRoute on measuring our media effectiveness... As a result, we have been able to accurately predict our long term revenue performance by understanding the planning levers for, and identifying & quantifying the impact of the drivers of, Heathrow Airport’s retail businesses.

We believe that the RedRoute model is fit for purpose, providing comprehensive rationale for the drivers of historical sales performance trends and a plausible set of 'baseline growth' sales-per-passenger projections.

RedRoute undertook key studies for us to evaluate the potential benefits of new customer service initiatives... The overall benefits of their work resulted in the identification of opportunities for company profitability and business development worth many millions of pounds a year.

RedRoute have demonstrated the real sales impact of our above-the-line ad campaigns giving us a very good estimate of the returns we were getting. They have helped us to understand how to maximise those returns and quantified a number of other dynamics of airport shopping. These new insights have helped us to rapidly step-change the effectiveness of our marketing plans both for the coming year and beyond.

RedRoute have reliably evaluated the likely impact of alternative marketing strategies and tactics for us on repeated occasions, which has enabled us to meet and overcome numerous new and challenging marketing conditions. Their predictions have proved to be very reliable, enabling us to feel confident we are making the right decisions for the right reasons every time.

RedRoute's help in quantifying the likely impact of alternative promotional strategies and tactics in what were new and very challenging market conditions was extremely valuable. This has helped us manage our marketing budgets more effectively at what was a very demanding time in the drinks industry.

RedRoute’s (PET) Promotional Effectiveness Tool, coupled with RedRoute's knowledge of the typical range of sales impacts that FMCG brands could expect to get from differing kinds of promotional activities has been really useful to us in helping to prepare for business pitches. We outline the situation and the type of mechanic we will be using and they draw upon their extensive database of past uplifts, use their consumer-focussed model of what drives promotional uplifts to adapt that knowledge to our case, and use their Promotional Effectiveness Tool to look at the potential ways we can demonstrate promotional ROI to our prospective clients. This is extremely useful because it enables us to give our client an objective third party view, set expectations, and consider new options. We would certainly recommend this approach to other agencies with a similar need.

We were extremely pleased with the econometric model that RedRoute provided for us, which enabled us to better understand the relative importance of the differing drivers of our airport retail sales and to provide a baseline sales projection that helped us to anticipate our future revenue growth.

Thank you for all the work you put into the customer segmentation and insight study. It has been extremely useful and is now the core basis of our decision-making process for our customer marketing strategy & tactics.

RedRoute's research and data modelling has helped us to understand the linkages between, and relative importance of, all the differing factors influencing our car park sales revenue, allowing us to optimise our marketing spend and get better returns from our on- and off-line marketing budgets. The marketing optimisation model they developed for us enabled us to evaluate the sales effectiveness of differing marketing schedules and budgets before they are implemented and therefore identify the best lay-down to meet our long and short-term sales and profit objectives. It is a very cost-effective addition to our existing marketing planning and budgeting process.