Case Studies

Case studies

Before deciding to choose your brand rather than a competitor, any potential user of your goods or services will have appraised your brand (either consciously or sub-consciously) against the other options available to them. What’s more, we know that this appraisal will have taken place along five key dimensions which determine their overall opinion:

  • Relevancy (does this fit my need?)
  • Association (am I happy with the image and reputation of this brand?)
  • Accessibility (what effort is entailed in obtaining this?)
  • Value (is the reward worth the effort)
  • Expectation (what is the likelihood that I’ll be satisfied?)

Effective marketing is about ensuring your brand ticks all these boxes for as many people in your target group as you can. That is the way to maximising sales, profits and satisfaction.

Our marketing effectiveness consultancy services help our clients to both understand how their brands are performing on each of these dimensions and to know how to improve any that are lagging behind the competition.

Outlined below are some case examples of how this has worked in practice for our clients and the benefits they have obtained. We hope you find them interesting and would be delighted to help you emulate their successes for your own brands sometime soon!

Assurance

During their careers to date, our senior directors have provided marketing effectiveness services to a wide range of companies across a wide range of sectors and countries, so you know you will be speaking to someone who will understand your business and provide you with the service that you need.

CompaniesProduct FieldsMajor TopicsCountries
Institute of Sales PromotionPromotions Training & SoftwarePromotions EffectivenessUK
Viking DirectOffice SuppliesCustomer PanelUK
Office DepotOffice SuppliesCustomer PanelUK
Lexis-NexisJournal SubscriptionsPricing StrategyUK
CompaniesProduct Fields Major Topics Countries
SignetJewelleryMarketing Mix ModellingUK
Radio Rentals Electrical Goods Sales & Rentals Promotions EffectivenessUK
HasbroToysAdvertising EffectivenessUK
HammondsFurniture RetailTargeting for Direct MarketingUK
DeBeersJewelleryAdvertising EffectivenessUK
CometElectrical Goods RetailingAdvertising EffectivenessUK
AddisHousehold GoodsSales ForecastingUK
CompaniesProduct FieldsMajor TopicsCountries
Viking DirectOffice SuppliesCustomer PanelUK
Office DepotOffice SuppliesCustomer PanelUK
Carphone WarehouseMobile Phone Sales & ServicesCRM & CVMUK, Ireland
Sainsburys BankCar Insurance; Savings; Credit CardsMarketing Mix ModellingUK
HomebaseDIY RetailingCRM, Pricing, Ranging, Collab CRMUK
John LewisMulti-channel RetailingMedia & Marketing EffectivenessUK
SainsburysFood RetailCRM; Customer SatisfactionUK
uSwitchPrice Comparison Web SiteMarketing Mix ModellingUK
CompaniesProduct FieldsMajor TopicsCountries
CIC Films Video & DVD FilmsSales Forecasting & MMMUK
CompaniesProduct FieldsMajor TopicsCountries
OlayanTeaMarket CompetitivenessSaudi Arabia
Kimberly-ClarkPaper ProductsForecasting & PlanningSaudi Arabia
Whyte & MackayWhiskyMarketing Mix ModellingUK
William Grants & sonsWhiskyMarketing Mix ModellingGlobal
United BiscuitsBiscuitsOptimal RangingUK
Wander FoodsHot BeveragesMarketing Mix ModellingUK, France
UnileverDetergentsAdvertising EffectivenessGermany
TetleyTeaMarketing Mix ModellingUK
Sterling-HealthAnalgesicsMarketing Mix ModellingUK
St IvelYoghurts, MargarineMarketing Mix ModellingUK
SeagramWhiskyMarketing Mix ModellingIndia
Scott TissuePaper ProductsMarketing Mix ModellingUK, USA
RowntreesConfectioneryMarketing Mix ModellingUK
RothmansCigarettesMarketing Mix ModellingUK
RHM FoodsGravy Mixes; FlourMarketing Mix ModellingUK
ReemstmaCigarettesAdvertising EffectivenessGermany
Reckitt-BenckiserHousehold GoodsProduct AggregationGlobal
Pernod-RicardAll Spirits & LiqueursMarketing Effectiveness TrainingGlobal
PedigreePet FoodsAdvertising EffectivenessUK
P&GHousehold GoodsPromotions; CRMUK, France
Laurent-PerrierChampagneMarketing Effectiveness TrainingUK, Europe, USA
KelloggsBreakfast CerealsMarketing Mix ModellingUK
IDV (Diageo)Top 15 Spirits & LiqueursMarketing Effectiveness TrainingGlobal
IDV (Diageo)Top 15 Spirits & LiqueursPricing; Brand Equity ManagementGlobal
IDV (Diageo)Top 15 Spirits & LiqueursEmerging Mkt Sales ForecastingS & C Am, China, SE Asia, India, Africa
IDV (Diageo)Top 15 Spirits & LiqueursMarketing Mix Modelling; CRM, VBMTop 25 Markets
HP FoodsTables SaucesMarketing Mix ModellingUK
HenkelDetergents, MargarinesMarketing Mix ModellingTurkey
HellmansMayonnaiseAdvertising EffectivenessUK
HeinzSoups; MayonnaiseAdvertising EffectivenessUK
Grants of St. James'sWinesMarketing Mix ModellingUK
GaymersCiderMarketing Mix ModellingUK
Grampian FoodsPoultryPromotionsUK
DuracellBatteriesMarketing Mix ModellingUK
Ess FoodsMeat & BaconSales ForecastingUK
DACHousehold GoodsMarketing Mix ModellingSaudi Arabia
Constellation EuropeWine, CiderPromotions EffectivenessUK
Colgate PalmoliveToothpastePromotions EffectivenessUK
Coca-ColaSoft DrinksShopper MarketingGlobal
BritvicSoft DrinksMarketing Mix ModellingUK
Birds-Eye IglooFrozen FoodsMarketing Mix ModellingPoland
Bacardi-MartiniWhite Rum, VermouthMarketing Mix ModellingUK, Ireland, USA
Allied-DomecqCider, Perry, Fortified Wine, WhiskyMarketing Mix ModellingUK
Allied BreweriesAles, LagersMarketing Mix ModellingUK
CompaniesProduct FieldsMajor TopicsCountries
Sainsburys BankCar Insurance; Savings; Credit CardsMarketing Mix ModellingUK
National&ProvincialSavings AccountsAdvertising EffectivenessUK
HSBCLoans & Savings AccountsAdvertising EffectivenessUK
Direct LineCar InsuranceAdvertising Effectiveness; CRMUK
Abbey NationalMortgages; LoansAdvertising EffectivenessUK
CompaniesProduct FieldsMajor TopicsCountries
BPFuel RetailingCRM; Promotions EffectivenessUK, Germany
British GasEnergy & Home ServicesCRM, Brand EquityUK
JetFuel RetailingPricing OptimisationUK
Total OilPetrol RetailingCustomer Satisfaction ManagementUK, France, Germany
CompaniesProduct FieldsMajor TopicsCountries
Argus PressMagazinesMarketing Mix ModellingUK
Daily MirrorNewspapersAdvertising EffectivenessUK
Marshall-CavendishPartworksMarketing Effectivness ModellingUK
CBCTV NewsDrivers of DemandCanada
CompaniesProduct FieldsMajor TopicsCountries
COIArmy RecruitementAdvertising EffectivenessUK
CompaniesProduct FieldsMajor TopicsCountries
C&A StoresClothing RetailAdvertising Effectiveness; CRMUK, Europe, USA
Carphone WarehouseMobile Phone Sales & ServicesCRM & CVMUK, Ireland
ClarksFootwearMarketing Mix ModellingUK
HomebaseDIY RetailingCRM, Pricing, Ranging, Collab CRMUK
John LewisMulti-channel RetailingMedia & Marketing EffectivenessUK
NectarLoyalty CardsSector StrategyUK
SainsburysFood RetailForecasting; NPD; Store TrialsUK
SainsburysFood RetailAdvertising EffectivenessUK
SainsburysFood RetailBrand Equity ManagementUK
SainsburysFood RetailMarketing Mix ModellingUK
SainsburysFood RetailPromotions EffectivenessUK
SainsburysFood RetailRetail Ops EfficiencyUK
SainsburysFood RetailCRM; Customer SatisfactionUK
SainsburysFood RetailOptimal RangingUK
SomerfieldFood RetailPromotions EffectivenessUK
SupaSnapsPhoto DevelopingMarketing Mix ModellingUK
SuperdrugPharmacy & Household RetailPromotions EffectivenessUK
LCBOAlcohol RetailingDrivers of Demand; Mktng ROICanada
East ClothingClothing RetailCRM EffectivenessUK
CompaniesProduct FieldsMajor TopicsCountries
uSwitchUtility SuppliersMarketing Mix ModellingUK
CanadaPostPostal ServicesDrivers of DemandCanada
BAA plcAir TravelAdvertising EffectivenessUK
QtelMobile TelecomsDrivers of Demand16 markets in EMEA
CompaniesProduct FieldsMajor TopicsCountries
uSwitchUtility SuppliersMarketing Mix ModellingUK
CanadaPostPostal ServicesDrivers of DemandCanada
BAA plcAir TravelAdvertising EffectivenessUK
QtelMobile TelecomsDrivers of Demand16 markets in EMEA
CompaniesProduct FieldsMajor TopicsCountries
Burger KingFast FoodAdvertising EffectivenessUK