AIME Tracker Launch Presentation Slides from CX Summit Oct 2014

View our presentation of how the most useful brand metric you have never heard of – ENP – can be used to improve brand performance and predict future sales, customer loyalty, willingness to recommend and hence NPS. Like NPS, ENP (Effective Net Preference) is an open source metric and RedRoute’s AIME Tracker approach enables you to use your existing data sources to create this powerful indicator. The power of ENP is that it reflects the views of decision makers about whether they will use your brand. So more than just a measure of brand equity, it predicts actual likelihood to use. It is also at a sufficiently high strategic level that it can be used by senior management to decide what areas of your proposition need to be strengthened to gain more traction in the marketplace AND what impact on sales will be if you do so. Based on over 15 years of research and analysis for companies working in sectors that range from supermarket shopping to supersonic travel, we know that it works. Find out more by reading our launch presentation or read our white paper.


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  • 3rd April 2020 Create Date
  • 18th June 2020 Last Updated