Busy Bees Gather Nectar

By helping buyers to buy, “established players – especially in sectors such as retail, media, financial services and utilities – have the opportunity to trump their more traditional competitors”. So wrote Alan Mitchell in the IDM Journal, Interactive Marketing in October 2001 (and in a number of other places since). Was this a new and revolutionary insight into consumer marketing in the 21st century? Maybe, but think a bit deeper and we can start to separate the hype from the hypothesis.

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Busy Bees Gather Nectar.pdf
Busy Bees Gather Nectar.pdf