Generating Insight from Customer Data

If you have ever felt the need to utter the phrase “We’re data rich but information poor” it may be comforting to know that you are not alone and, in fact, are part of the majority. But not too comforting. Knowing how to get out of that situation can seem like a daunting task. There are lots of people out there who will offer to do cluster analyses, data mining (whatever that means), profiling, segmentation, logit analysis, factor analysis, targeting, propensity modelling, response analysis, customer value optimisation and so on and so on. But what does it all mean? Learn here how to “harness your data tiger”


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Generating Insight from Customer Data.pdf
Generating Insight from Customer Data.pdf