Getting Emotional

Ask anyone in DM about using attitudinal information in customer targeting and you’ll probably get one of two responses. Either “it’s a waste of time” or “what you need to do is to project attitudinal segments onto your database”. Unfortunately neither of these answers is correct. The first is mistaken and the second is misguided. Find out here why this is so.


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  • 3rd April 2020 Create Date
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Getting Emotional.pdf
Getting Emotional.pdf