IPM Promo Evaluation Spreadsheet 1 (Generic)

This version of the spreadsheet is generic and can be used for the strategic and tactical management of the promotional budget in almost all industries and marketing situations. When you download the spreadsheet you will find that as well as being a useful payback evaluator it also contains useful links to web pages containing information about how you can maximise the returns from your promotional budget. The information presented is endorsed by the UK Institute of Sales Promotion and forms the basis of a regular course that RedRoute provide for the them. For more information about the course, please click here. Naturally if you find that the tool does not exactly fit your needs, or you think that you'd like some help using it, then please do not hesitate to contact us.


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  • 2nd April 2020 Create Date
  • 18th June 2020 Last Updated

RRI-PET-with-Hints-and-Tips-GV.xls
RRI-PET-with-Hints-and-Tips-GV.xls