IPM Promo Evaluation Spreadsheet 2 (Shopper Marketing Version)

This version of the spreadsheet is specifically designed for the Retail / Supermarket / FMCG sector. If you are a store owner or a supplier who distributes their goods via a retail channel then you will find this version has some extra features that may be of benefit. Most important among these is the inclusion of extra input lines that allow you to say whether you will be using in-store merchandising mechanics like shippers, shelf-talkers, gondola-ends and so forth. Each of these have a cost but they also have a benefit too. This version of the tool allows you to easily reflect those types of activities - and their costs and benefits - in your payback calculations.

This is registered user content. Please subscribe to a plan to get download access.
  • Version
  • 1 Download
  • 99.50 KB File Size
  • 1 File Count
  • 2nd April 2020 Create Date
  • 18th June 2020 Last Updated