Learning to Love Low Profit Customers

For many years now the principle of Customer Value Management has proposed that companies should invest behind those customers who offer the highest return and ignore those with low profit potential. There is, however, a somewhat different perspective that is now gaining the upper hand amongst a number of leading lights, based on observations of which companies are winning and losing in the marketplace. Find out here if you should be among them.


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  • 3rd April 2020 Create Date
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Learning to Love Low Profit Customers.pdf
Learning to Love Low Profit Customers.pdf