The “ABC Guide” to Using Big Data

In this article Steve Messenger describes a straightforward way for marketers (and CEOs) to think about how big data can be used for commercial advantage and guide practitioners to develop the most productive applications.


This is registered user content. Please subscribe to a plan to get download access.
  • Version
  • 0 Download
  • 762.30 KB File Size
  • 1 File Count
  • 3rd April 2020 Create Date
  • 18th June 2020 Last Updated

CMR_Issue_8_Spring 2014 Final.pdf
CMR_Issue_8_Spring 2014 Final.pdf