Digital platforms provide an ever–increasing array of tools with which to really engage with consumers – but lots of us are finding out the hard way that with great power comes great risk.
This half-day course is intended to be a sharing of knowledge – there will be lots of practical do’s and don’ts from people who are working on these promotions all the time and who see plenty of examples of how to do it well and what to do to stay safe.
The location is the IPA, 44 Belgrave Square, London SW1X 8QS.
Full details of the course can be found on the IPM website:
Date: Wednesday 14 May 2014 from 9:00 AM to 1:00 PM