7 out of 10 consumers would rather give up alcohol then their smartphone (Ipsos).
This half-day workshop is designed to help promoters and their agencies understand the steps they need to take to maximise the effectiveness of the mobile channel. By the end of the morning the delegates will understand the importance of mobile and what they need to do to ensure that the campaigns they run are optimised, effective and available to the broadest target market. We will look at the merits of the different mechanics available whilst demystifying the acronyms and focusing on what works (and what is hype) as well as dealing with delegate’s individual issues.
The location is the IPA, 44 Belgrave Square, London SW1X 8QS.
Full details of the course can be found on the IPM website:
Date: Wednesday 11 June 2014 from 9:00 AM to 1:00 PM