OMEGA: What is it?
A service that works out how to increase the profitability of your marketing communications investment – without increasing your budget.
By identifying the effectiveness of each part of your marketing spend (and how they interact with each other) we optimise your spend across channels, geographies and brands.
We also provide a planning tool that enables you to take control of optimising your future marketing spend.
OMEGA: How it works
Combining your data and our econometric modelling we isolate the impact your ad campaigns have on sales.
Using advanced econometric modelling that solves simultaneous equations, we assess the impact each part of the media mix has on sales, including media channel, timing and location considerations.
From this we can accurately predict the sales uplift from a given media schedule.
We develop recommendations on best media channels to use and in which combination.
We deliver a planning tool which allows you to evaluate the sales effects of differing media schedules. The tool guides you on how to improve the schedules to produce more sales from the same budget, and use the results to maximise your ROI.