GlidePath: What is it?
A deep dive into your data delivering a comprehensive understanding of your growth drivers and the factors that are constraining your potential.
A strategic planning tool that enables you to forecast your profits and generate confidence behind your marketing investment.
This enables you to conduct “What if…?” analysis ensuring you have the right strategies and robust plans.
GlidePath: How it works
We work as partners to discover the value in your current data.
We use data analytics and econometric modelling to identify and measure the drivers that affect your sales – including macro, marketing, operational and one-off factors. We then quantify their relative importance.
Based on these measured relationships we can accurately predict your business trajectory.
Strategic options are developed to mitigate risks and take advantage of your business strengths and opportunities.
Monitoring, evaluating and learning informs your future strategy.
Finally we develop “What if…?” tools that will enable you to run your own scenarios and sensitivities.