Magnifies your brand values to deliver competitive edge
Creating Brand Preference & Advocacy
AIME: What is it?
A Brand Experience measurement methodology that tracks consumers’ experience of your brand and predicts their future loyalty.
AIME identifies your key brand values and enables you to optimise your investment to drive brand preference and loyalty.
If you have an existing tracker we can adapt it to deliver AIME – enhancing your brand understanding within its competitive environment and saving you money.
AIME allows you to…
AIME: How it works
We use RedRoute’s Effective Net Preference (ENP©) methodology to combine willingness to buy with ability to buy.
AIME measures the 5 key drivers of consumer preference – relevancy, brand identification, accessibility, value and confidence – telling you what matters most to your consumers.
The drivers are broken down into key aspects of your business. This allows you to make targeted operational changes – and then monitor the impact.
AIME benchmarks your brand against the competition and is a powerful tool to assess changing market preferences and the reasons behind those changes.
AIME enables you to make informed proactive rather than reactive decisions.
Many clients already have the data, but it can be further leveraged to fully understand and strengthen the drivers of consumer preference.