PRISM: What is it?
A total pricing approach that defines the pricing and promotional strategies to exceed your company sales and profit targets.
- An optimised consumer and competitive price positioning strategy for your brand or portfolio
- A promotional evaluation tool that enables you to maximise the ROI on your promotional spend
- A pricing and promotional Knowledge Base giving confidence in your pricing decisions and negotiations with retailers, distributors and suppliers
- A commercial roadmap for continued pricing effectiveness
PRISM: How it works
We help you define your pricing ambition and objectives. We capture the facts – mapping your market in terms of volumes sold by price points to define your profit pool and measure your supply and demand curves.
At a product level we identify what happens to demand when you change prices. Then develop with you a Commercial Roadmap to deliver your pricing ambition.
Using the market mapping and elasticities we Price Position your portfolio for maximum profit.
We deliver tools (eg Pricing Template, Promotional Evaluation tool, Portfolio Planning Tool) that enable you to adapt to change, react quickly to competitor moves and continue to maximise profits.
PRISM establishes the process for measuring, learning and informing your pricing and promotional strategies.