This course is specifically designed for those who need to be able to start seeing the wood for the trees – articulating and selling promotional strategy to clients and stakeholders.
Designed for would-be or new agency account directors, this is the course that will catapult them into the next stage of their careers.
It focuses exclusively on honing their strategic thinking skills.
It is not for beginners, but for those that sometimes feel intimidated by the jargon and overwhelmed by the need to work out just where to start.
The location is the IPA, 44 Belgrave Square, London SW1X 8QS.
Full details of the course can be found on the IPM website:
Date: Wednesday 30 April 2014 from 9:00 AM to 5:30 PM