Our brain is constantly rewriting memories- therefore trying new things, going out of our comfort…
Analytics
Just because we can doesn’t mean we should!
The attraction of new technology is often beguiling. David Mattin, Head of Trends and Insights…
Post-Recession Priorities for UK Consumers
Back in September 2013, in an article published in Marketing magazine, Andrew Curry, a Director…
Most Strategy is Actually Nothing of the Sort
According to management consultant Alastair Dryburgh, most “strategy work” is simpler than many consultants and…
Tesco Woes Predicted by NPS as Early as 2011
Back in 2011 Tesco was still riding high with over 31% market share but even…
Measuring the Marketing Benefit of Social Media
In the July 2013 edition of Marketing Richard Medley of Nexus Communications highlighted the fact…
Using Market Research in Customer Targeting: An Updated Approach
Those outside it frequently castigate the Direct Marketing (DM) industry for over-communicating with potential and…
The Big Data Debate
One of the big assertions that have been made by people working in the social…
The Penny Falls: Marketing Mix Optimisation in a Digital World
Look around these days and it seems that many companies – even some of the…
Forget Big Data – Think Real Time Analytics
The puzzling misnomer about so called ‘big data’ is that it is not that big.…