Customer Value Management – RedRoute International

Indiana Super Bowl and the Temple of Data

Post-recession Priorities for UK Consumers

Measuring the Marketing Benefit of Social Media

The Problem with Human Beings – from a Marketer’s Perspective

Greener Grass – Measuring Marketing Effectiveness in an Omnichannel World

The Democratisation of Personal Data

Doubling the Profits from CRM

Learning to Love Low Profit Customers

Turning Nectar into Honey

Getting Emotional