Creating Brand Advocacy
Producing newsworthy and shareworthy content may get you noticed but to create true Brand Advocacy…
Customer Value Management
Indiana Super Bowl and the Temple of Data
A commentator writing in a recent edition of Marketing described data analysts as the new…
Post-recession Priorities for UK Consumers
Writing in the September issue of Marketing magazine, Andrew Curry, a Director at the Futures…
Measuring the Marketing Benefit of Social Media
In the July 2013 edition of Marketing Richard Medley of Nexus Communications highlighted the fact…
The Problem with Human Beings – from a Marketer’s Perspective
Rory Sutherland, writing in the September 2013 Edition of the journal of the Marketing Society,…
Greener Grass – Measuring Marketing Effectiveness in an Omnichannel World
Do you know the expression: “The Grass is Always Greener on the Other Side”? Well…
The Democratisation of Personal Data
The October issue of Management Today has an article by Simon Caulkin that highlights the…
Doubling the Profits from CRM
Using Market Research to Optimise Customer Database Strategies In 1898 the British Navy found that…
Learning to Love Low Profit Customers
For many years now the principle of Customer Value Management has proposed that companies should…
Turning Nectar into Honey
Many FMCG manufacturers are still missing out on the opportunities afforded by retailer loyalty card…