How leaky is your bucket?
By Sarah Evans How stable are your customer acquisition and retention rates? It is unlikely…
RAAVE Scores & Effective Net Preference
Creating Brand Advocacy
Producing newsworthy and shareworthy content may get you noticed but to create true Brand Advocacy…
AIME Tracker Launched at CX Summit, London, Oct 15th & 16th 2014
Steve Messenger, Robert Whiteford and former Office Deport Business Insights Manager, Tony Dobbs, launched the…
Strategic Brand Management
You may have seen that a new book on creating strategic brand engagement, by author…
The Big Data Debate
One of the big assertions that have been made by people working in the social…
Changes to Society and Effective Net Preference
The Office for National Statistics recently released new data on the structure of Britain’s 26.4…
Experiential Marketing – Faith or Fact?
In a recent research study, it was found that nearly 80% of senior marketing executives…