According to a survey for The Children’s Mutual, a trust fund provider, the tooth fairy is paying an average of 6% less than last year for children’s teeth.
This is one of countless indications on how consumer spending behaviour is changing in response to the recession.
But what will happen as the economy recovers? Will consumers return to their previous spending behaviour or will they maintain their new more frugal pattern of spending?
What assumptions will you be making for the future of your business?