Omnichannel Marketing Effectiveness Training
Training video for University of Westminster by Steve Messenger.
44 minutes
How are Promotions Planned & Evaluated?
Steve Messenger looks at the planning and evaluation stages of a promotion with special emphasis on research and its benefit to continuous improvement.
70 minutes
Evaluating the Impact of IMC Campaigns
Steve Messenger lectures to MA students on the Contemporary Issues Module at University of Westminster in May 2016.
90 minutes
EventHuddle – The Art Of Event Measurement
Steve Messenger contributes to a panel discussion for the Institute of Promotional Marketing, held at the Royal Society of Medicine, on the challenges to measuring the ROI on Event Marketing.
60 minutes
How to Measure the True Value of Experiential Campaigns
Measuring the real brand benefits of Experiential Marketing Campaigns is still an area that many agencies and clients alike struggle to tackle effectively, especially when asked to provide a measure of ROI.
110 minutes