Journal

Using PRISM to Better Manage Net Revenue

20 minutes

Using GlidePath in Business Planning

5 minutes

Omnichannel Marketing Effectiveness Training

Training video for University of Westminster by Steve Messenger.

44 minutes

OMEGA Omnichannel Marketing Effectiveness Presentation

OMEGA Presentation at University of Westminster by Steve Messenger.

19 minutes

How Businesses are meeting the New Abnormal

Sarah Evans presents the results of our recent survey into how businesses are preparing their new Go To Market strategies for the rest of 2020 and beyond.

9 minutes

How are Promotions Planned & Evaluated?

Steve Messenger looks at the planning and evaluation stages of a promotion with special emphasis on research and its benefit to continuous improvement.

70 minutes

Evaluating the Impact of IMC Campaigns

Steve Messenger lectures to MA students on the Contemporary Issues Module at University of Westminster in May 2016.

90 minutes

EventHuddle – The Art Of Event Measurement

Steve Messenger contributes to a panel discussion for the Institute of Promotional Marketing, held at the Royal Society of Medicine, on the challenges to measuring the ROI on Event Marketing.

60 minutes

How to Measure the True Value of Experiential Campaigns

Measuring the real brand benefits of Experiential Marketing Campaigns is still an area that many agencies and clients alike struggle to tackle effectively, especially when asked to provide a measure of ROI.

110 minutes