What we do

RedRoute is a Marketing Effectiveness agency providing synergistic consultancy, market research and data science services that enable companies to get the highest levels of sales from their marketing budgets at the highest levels of profit.

Our services enable our clients to meld continuous streams of data into usable metrics that enable them to keep their goods and services aligned with market needs; ensure barriers to usage are minimised; their image and reputation remains of the highest order; they offer the best value for money versus the competition; and that both buyers and users are delighted with the result.

In short, we help our clients to win in the marketplace more times than their competitors.

Key Services and Example Clients

Our five key areas of work and the types of companies that we provide these services is shown below.

To find out more about the nature of each of the services, please click the links to get brief descriptions and do not hesitate to contact us if you want to discuss them further.

Measuring the drivers of brand choice and Experiential ROI


Magnify your brand values to create your strongest competitive advantage

Uncovering customer personas and how to best meet their individual needs


Understand each of your customers like their best friend would

Optimising media budget size, mix and timing, and brand allocation


Solve the complexity of media choices

Optimising price & promotions strategy and management


Reveal the profit in optimising your pricing and promotions

Producing strategic sales projections and scenarios


Measure ‘what really matters’ to accurately plot your future trajectory

Other ways we can help

RedRoute Data Services: Everything from database management & operational CRM to data mining and hypothesis testing

All the services you need to help you manage for value
  • Database Creation, Managament & Analysis
  • Econometric Modelling; Data Mining; Statistical Test Design
  • Market Research
  • Dedicated on-line customer panels
  • Management of Customer Advisory Boards
  • Research Questionnaire Design
  • Marketing Test Design and Evaluation
  • Customer Value Management; Campaign Management; Campaign Analysis
  • Project Management & Process Optimisation
  • Forecasting
  • Profiling; Segmentation; Market Mapping; Motivational Mapping; Change Management

Public and Tailored In-house Training Courses

Public External Courses

UK Institute of Promotional Marketing

IPM Diploma

  • Public Courses
  • Measuring Promotional Effectiveness
  • Measuring the Value of Shopper Marketing
  • Measuring the Value of Experiential Marketing

For the latest information on any of these public courses please  visit the IPM website

Tailored In-House Courses

RedRoute provide in-house training in a wide range of marketing specialisms including:

  • Promotions Management
  • Pricing Management
  • Media Mix Optimisation
  • Market Research Techniques
  • Analytical & Modelling Techniques for Marketing
  • Customer Value Management

For more details about these please contact us.


Maximising Marketing ROI: Practical Approaches for Practical People.

For the latest information, please visit our Events page.


RedRoute regularly runs and presents at conferences such as those organised by the Oxford Institute of Retail Management.

For the latest information please visit our Events page or visit the Oxford Institute of Retail Management website.

Click here for full details of our Range Management services.

Click here for full details of our Customer Services Management services.

Click here for full details of our Employee Satisfaction Management services.

Professional endorsements and affiliations