Tracking Brand Experience

Tracking Marketing Effectiveness

A tracking service with a single aim: to predict the future usage of your brand. Proven in the marketplace for over 15 years, it is available in two versions: one focussed on Customer Experience for managing “Net Promoter Score” and the other on Brand Perceptions for managing “Brand Equity”. It maximises your marketing effectiveness by enabling you to measure and maximise marketing ROI without complex statistical models and, in the case of NPS, unambiguously establishing the link between your NPS score and your actual business performance.

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