As a Business Transformation Consultant, Niloufer studied the science of transformation across industry verticals and designed solutions to help organizations plan, perform, collaborate and lead in a disruptive world. She consults for Fortune 500 and Small-Medium enterprises in North America, Europe and Asia – FMCG (CPG), Financial Services, Consumer Electronics, etc. She has also spent time in leadership and line management positions at GSK, Smucker’s, Philips, Reckitt Benckiser, Tetra Pak, Nielsen, and Groupe SEB. Projects span strategic planning, innovation, brand architecture, high performing teams, consumer insights planning, marketing mix effectiveness, trade/shopper strategy, to name a few. Nilo has an MBA in Marketing & International Business and is a Certified Coach from Queen's University.

Sabrina has 20 years of marketing experience, and is chartered certified; her marketing experience spans product marketing, campaign management, event management, marketing strategy, Loyalty marketing, and Customer communication. She has had the fortune to work on some of finance's most successful projects, the chip and pin machine, panasonic, intel, as well as other leading technology companies. She has an interest in data and analytics, network management, geo fencing, and geolocation, as well as mobile engagement. and has worked with this in events, hotels, and in other marketing strategies. Her main focus outside of events is loyalty marketing, including customer buying behaviour, and customer communication strategies, of which she runs a small business MadMoneyMarketing ltd focusing on this. Sabrina has been responsible for large budgets, within marketing, and has helped large businesses to generate more capital and streamline their marketing services to save them money and resources, as well as attract new more profitable customers. Sabrina is looking forward to helping events companies by implementing EventView. Sabrina's expertise spans in both the UK and North America for events, however is happy to diversify into new markets.

David has lived in Turkey for over 30 years and is fluent in Turkish

He worked for 25 years in ETI, the Turkish market leader in the biscuits and cake category, as Export Manager.

David has experience in creating route to market, establishing brands, and sales channel and distribution management in over 20 countries.

He has been working with RedRoute as a Business Development consultant since 2021 with focus on developing global sales strategies for Turkey based manufacturers.

Rich has extensive commercial leadership experience at board level, leading e-commerce businesses and managing big marketing budgets.

With a background in marketing and analytics he held a number of executive positions with Office Depot including ownership of the Viking Direct brand, European strategic marketing and Business Intelligence and UK customer experience operations.

As a consultant he's worked with large, multi-channel retailers on marketing and data strategy, and driving digital marketing performance.

Rich provides a unique blend of commercial experience with a detailed grasp of data and analytics, enabling clients to apply insights and realise benefits quickly.

Influential Marketing Strategy and Management expert, with over 20 years of experience in leadership positions building and implementing growth and business turn-around strategies, and delivering success for global and local brands, like Persil, Pril, and Givaudan.

Extensive experience in Business-to-Consumer and Business-to-Business, managing traditional and digital marketing projects.

Youth and women empowerment advocate, appointed UN Women mentor for female entrepreneurs in UAE.

Joe Lynch Bsc, F CIM, has a career spanning over 25 years in senior marketing positions in the travel and hospitality industry. This included MD and CEO positions within a range of specialist travel companies including TUI Travel and Thomas Cook. During this time he has amassed many awards for campaign development, and demonstrated the ability to support organisations in the private, charitable and not for profit sectors.

Now an independent consultant and Marketing Effectiveness Consultant with RedRoute, Joe continues to support C-Suite clients with the development of their marketing capabilities and the creation or evaluations of business strategies and long term business plans. He combines a deep understanding of the latest marketing techniques with the ability to connect these to financial planning and business case development. This frequently includes the creation of long term marketing and business plans with full revenue and P+L models.

Joe is a fellow of the chartered institute of marketing and happy to provide further credentials on request.

Huw is a CIM qualified strategic and marketing analytics professional with over 15 years experience working in senior commercial and marketing roles. Huw is a specialist in data driven marketing and works with a range of clients in both b2b and b2c. He is passionate about helping companies make better sense of their customer and campaign data to generate actionable insights that support building targeted strategies and personalise the customer experience.

Huw Neale is Founder and Director of Alytix Marketing, a data driven marketing and analytics agency based in the UK. Huw is also Vice Chairman of the Data and Marketing Association (DMA) regional council for Wales and West and is a mentor for the Alacrity Foundation to support the programmes' start-ups implement data driven marketing strategies

A professional with over 20 years experience in the FMCG, telecom and tourism markets, Uğur supports organisations to deliver the desired results, defining the business needs, channel and category strategies, route to market, delivering results via these strategies while developing people to higher levels for executions, to support organisations to become even more successful. He led strategic consultancy, training development and executive coaching projects in Turkey, Asia, Africa and Middle East (UAE - Dubai, Tunisia, Morocco, Algeria, Gabon, Angola, DRC, Mozambique, Ethiopia, Malaysia).

He has proven experience in leadership development using feedback, training and coaching programmes and has worked with many companies such as Samsung, Intel, Heineken, Coca Cola, Nestle, Barilla, GSK, Pfizer, Sanofi, Castrol, BP, Akzo Nobel, Schneider Electric, Ethio Telecom, Ferrero, Reckitt, Benckiser, Henkel, Pladis, Anadolu Efes, Alyasra Food (now BRF), Angoalissar.

He holds an undergraduate degree in Chemistry from the University of Bosphorus and an Executive Leadership Program degree from Cornell University.

He is working as senior consultant and as executive coach based in Turkey supporting Kantar Consultancy NAMAET team in Dubai. He serves for KC and Moebius globally. He works also actually for higher brain performance with kids, youngsters and white collars based on gamification methods.

He speaks and works in English, French, Portuguese. He can communicate also beginner level Italian and Japanese.

Simon has been working with RedRoute since 2014 and has led our consultancy assignments for a number of key clients across Europe. He has consulted to major manufacturers and retailers around the world for over 15 years. Prior to this his roles included senior positions with ‘blue-chip’ multinational FMCG companies, (Gillette, Duracell and Smith & Nephew). Simon’s consulting work has taken him as far afield as Japan, California and Siberia. The clients Simon has worked with include, BAT, Pfizer, Targus EMEA and Targus Global, Aeon and Kao in Japan, (a succession of projects over several years), Efes in Russia and Turkey, and SAB in South Africa and Coca Cola in several European markets. The projects Simon has worked on have been diverse and challenging from optimising the complex and delicate relationship between supplier and customer to drive growth, profitability and brand health, to restructuring an entire salesforce for optimal efficiency and effectiveness. Category Management expert Simon has worked with ECR Europe, retail and supplier organisations on many Category Management programmes. He developed and delivered a Category Management training programme for ECR/GS1 Benelux and co-wrote the Best Practice ‘Day to Day Category Management’ programme for ECR Europe. Simon is used to working with, analysing and finding insights from large and diverse data sets to determine trends, patterns and influencers that can guide clients in the formulation and implementation of winning strategies. Simon is very experienced with working with multi-disciplinary teams, especially in non-English speaking markets, and managing the input from internal and external stakeholders to support the project team achieve the desired outcome for the business.

Pipa joined the RedRoute MEC team in 2019. She helps companies to scale their operations through AI-enabled, marketing-powered, growth strategies and programmes. A strongly commercially-minded marketing leader with a solid track-record in leading world-class customer marketing programmes and high-performing teams in and for businesses both large and small across the Retail, FMCG, Financial Services, Automotive and Travel sectors. Pipa is entrepreneurial, adaptive and outcome-focused. An experienced start-up founder, board advisor, NED and mentor, including being a Founder & Fractional CMO at VerveIQ, an AI Council Member and ex-Deputy Chair at the Data & Marketing Association, as well as a valued member of the RedRoute team.

Nigel has extensive retail marketing & finance experience gained from his previous senior management roles at Sainsburys and Homebase. These roles included the management of major MI projects; directing and commissioning software vendors such as Oracle and Analitica; Head of Finance Systems at Sainsburys for 3 years; Head of the Location Planning Team responsible for site assessment and performance evaluation; senior manager in the Business Insights team managing key research providers such as Nielsen, TNS and IRI. Nigel is a qualified accountant, is PRINCE2 project management qualified and has an MBA from London’s Cass Business School. Nigel joined RedRoute from Sainsburys in February 2010 and is responsible for project management and the provision of RedRoute’s client-facing on-line marketing information systems.