As a Business Transformation Consultant, Niloufer studied the science of transformation across industry verticals and designed solutions to help organizations plan, perform, collaborate and lead in a disruptive world. She consults for Fortune 500 and Small-Medium enterprises in North America, Europe and Asia – FMCG (CPG), Financial Services, Consumer Electronics, etc. She has also spent time in leadership and line management positions at GSK, Smucker’s, Philips, Reckitt Benckiser, Tetra Pak, Nielsen, and Groupe SEB. Projects span strategic planning, innovation, brand architecture, high performing teams, consumer insights planning, marketing mix effectiveness, trade/shopper strategy, to name a few. Nilo has an MBA in Marketing & International Business and is a Certified Coach from Queen's University.

David has lived in Turkey for over 30 years and is fluent in Turkish

He worked for 25 years in ETI, the Turkish market leader in the biscuits and cake category, as Export Manager.

David has experience in creating route to market, establishing brands, and sales channel and distribution management in over 20 countries.

He has been working with RedRoute as a Business Development consultant since 2021 with focus on developing global sales strategies for Turkey based manufacturers.

Rich has extensive commercial leadership experience at board level, leading e-commerce businesses and managing big marketing budgets.

With a background in marketing and analytics he held a number of executive positions with Office Depot including ownership of the Viking Direct brand, European strategic marketing and Business Intelligence and UK customer experience operations.

As a consultant he's worked with large, multi-channel retailers on marketing and data strategy, and driving digital marketing performance.

Rich provides a unique blend of commercial experience with a detailed grasp of data and analytics, enabling clients to apply insights and realise benefits quickly.

Influential Marketing Strategy and Management expert, with over 20 years of experience in leadership positions building and implementing growth and business turn-around strategies, and delivering success for global and local brands, like Persil, Pril, and Givaudan.

Extensive experience in Business-to-Consumer and Business-to-Business, managing traditional and digital marketing projects.

Youth and women empowerment advocate, appointed UN Women mentor for female entrepreneurs in UAE.

20+ years of experience in data management and statistical analysis applied to operational and primary research data. Such as Consumer Segmentation, Conjoint Analysis, Pricing Research, Media Research, Brand and Product Innovation research types as well as Shopper understanding.

• Promoted short, agile and innovative statistical predictive analytics algorithms to engage consumers to obtain high value data propositions.
• Designed simulators and interactive dashboards from primary and operational research data, enabling strategic use cases within organizations.
• Democratized data to become accessible and actionable to stakeholders of all levels, enabling intelligent business decisions and promoting collaboration between different users.
• Worked with multiple disparate data sources to harness data in a sophisticated response mechanism.
• Spent most of the career within Marketing Research Agencies, Brand building agencies and client side such as Ipsos, Hall and Partners and MBC Group Television
• Worked closely with many banks & telecom clients thru agencies across the MENA region

Andy’s background is in design and brand management. He has over twenty years experience integrating within internal teams to help research the brand landscape, then helps to define the most appropriate change strategy for positioning organisations for growth. This process enables great creative direction for audience engagement that delivers results.

Andy brings together the strategic skills of a Master’s in design and branding strategy with practical design experience for global clients like Natwest, Disney, Harley Davidson, Warner Brothers, Toyota and Marks & Spencer.

That combination helps corporate clients and B2b SMEs strategically reposition themselves to increase awareness and accelerate growth. In one case, it helped an engineering start-up grow turnover from £30K to £450K in 18 months, an achievement recognised with a World Rebrand Award.

Andy’s creative and analytical approach allows practical diagnosis of what matters, what will make a difference and how to make it work. Being a marketing effectiveness consultant combines his experience with great diagnostic tools that provide the efficacy for making marketing decisions count.

Joe Lynch Bsc, F CIM, has a career spanning over 25 years in senior marketing positions in the travel and hospitality industry. This included MD and CEO positions within a range of specialist travel companies including TUI Travel and Thomas Cook. During this time he has amassed many awards for campaign development, and demonstrated the ability to support organisations in the private, charitable and not for profit sectors.

Now an independent consultant and Marketing Effectiveness Consultant with RedRoute, Joe continues to support C-Suite clients with the development of their marketing capabilities and the creation or evaluations of business strategies and long term business plans. He combines a deep understanding of the latest marketing techniques with the ability to connect these to financial planning and business case development. This frequently includes the creation of long term marketing and business plans with full revenue and P+L models.

Joe is a fellow of the chartered institute of marketing and happy to provide further credentials on request.

Lila holds a Doctorate Degree in Business administration from Grenoble Graduate Management School. She brings a 25 years’ experience from FMCG and durable products having worked as Marketing Manager, Trade Marketing Manager and Chief Marketing Officer in Unilever and Toyota in Europe and in the UK. In Unilever she was responsible for the launch of global brands like Dove Range and Persil tablets and for the implementation of trade initiatives like the Efficient Customer Replenishment program aiming at improving shelf-space ROI. While in Unilever she was also responsible for one of the first customer loyalty projects in the European market and has conducted extensive research on the subject of the effect of direct mail on long term customer loyalty and customer satisfaction. As a CMO in Toyota she was responsible for the successful launch of NG Yaris, Corolla and RAV4 and for the implementation of marketing automation projects aiming at improving customers’ digital experience. Lila has been lecturing on Marketing Strategy, International Marketing, Digital Marketing and Customer Experience Management. Having worked as a client, academic and consultant, Lila brings an integrated knowledge and a 360 perspective to projects.

Huw is a CIM qualified strategic and marketing analytics professional with over 15 years experience working in senior commercial and marketing roles. Huw is a specialist in data driven marketing and works with a range of clients in both b2b and b2c. He is passionate about helping companies make better sense of their customer and campaign data to generate actionable insights that support building targeted strategies and personalise the customer experience.

Huw Neale is Founder and Director of Alytix Marketing, a data driven marketing and analytics agency based in the UK. Huw is also Vice Chairman of the Data and Marketing Association (DMA) regional council for Wales and West and is a mentor for the Alacrity Foundation to support the programmes' start-ups implement data driven marketing strategies

Gilson Nunes

LATAM Strategic Alliance Partner

Master/PhD in Economics from EAESP FGV-SP (São Paulo, Brazil), MBA Sloan Fellows from the MIT-Massachusetts Institute of Technology and International Exchange program with London Business School and Bocconi University Milan.

For 13 years he was a Partner and CEO of Brand Finance for Latin America. He was also Executive Director and Partner of Ana Couto Branding for two years, leading Branded Business. He is currently Founder and CEO of Brand Dx (www.branddx.com.br), a digital and data science branding business consulting firm based in São Paulo.

Led more than 500 brand value, strategy and marketing consulting projects for clients such as: Cemig, Banco do Brasil, Bradesco, Vivo, HP Invent, La Perla, Rede Globo, Sony, Nivea, WWF, UNICEF, Citroen, Dow Chemical, Par Perfeito, CBF, Grendene, Submarino, Americanas, Shoptime, Polishop, among others.

Worked for 10 years for Ernst & Young, Avon and Motorola, Brazil and USA, in Corporate Finance, M&A, Strategic Planning and Marketing. Gilson published two books: “Marca -Valor do Intangível And “Marca Brasil”, available on Amazon.

He is a reference in brand value, branding date science and strategy.

A professional with over 20 years experience in the FMCG, telecom and tourism markets, Uğur supports organisations to deliver the desired results, defining the business needs, channel and category strategies, route to market, delivering results via these strategies while developing people to higher levels for executions, to support organisations to become even more successful. He led strategic consultancy, training development and executive coaching projects in Turkey, Asia, Africa and Middle East (UAE - Dubai, Tunisia, Morocco, Algeria, Gabon, Angola, DRC, Mozambique, Ethiopia, Malaysia).

He has proven experience in leadership development using feedback, training and coaching programmes and has worked with many companies such as Samsung, Intel, Heineken, Coca Cola, Nestle, Barilla, GSK, Pfizer, Sanofi, Castrol, BP, Akzo Nobel, Schneider Electric, Ethio Telecom, Ferrero, Reckitt, Benckiser, Henkel, Pladis, Anadolu Efes, Alyasra Food (now BRF), Angoalissar.

He holds an undergraduate degree in Chemistry from the University of Bosphorus and an Executive Leadership Program degree from Cornell University.

He is working as senior consultant and as executive coach based in Turkey supporting Kantar Consultancy NAMAET team in Dubai. He serves for KC and Moebius globally. He works also actually for higher brain performance with kids, youngsters and white collars based on gamification methods.

He speaks and works in English, French, Portuguese. He can communicate also beginner level Italian and Japanese.

Simon has been working with RedRoute since 2014 and has led our consultancy assignments for a number of key clients across Europe. He has consulted to major manufacturers and retailers around the world for over 15 years. Prior to this his roles included senior positions with ‘blue-chip’ multinational FMCG companies, (Gillette, Duracell and Smith & Nephew). Simon’s consulting work has taken him as far afield as Japan, California and Siberia. The clients Simon has worked with include, BAT, Pfizer, Targus EMEA and Targus Global, Aeon and Kao in Japan, (a succession of projects over several years), Efes in Russia and Turkey, and SAB in South Africa and Coca Cola in several European markets. The projects Simon has worked on have been diverse and challenging from optimising the complex and delicate relationship between supplier and customer to drive growth, profitability and brand health, to restructuring an entire salesforce for optimal efficiency and effectiveness. Category Management expert Simon has worked with ECR Europe, retail and supplier organisations on many Category Management programmes. He developed and delivered a Category Management training programme for ECR/GS1 Benelux and co-wrote the Best Practice ‘Day to Day Category Management’ programme for ECR Europe. Simon is used to working with, analysing and finding insights from large and diverse data sets to determine trends, patterns and influencers that can guide clients in the formulation and implementation of winning strategies. Simon is very experienced with working with multi-disciplinary teams, especially in non-English speaking markets, and managing the input from internal and external stakeholders to support the project team achieve the desired outcome for the business.

Pipa joined the RedRoute MEC team in 2019 and is also a Board Director of the DMA and Fellow of the IDM.

Pipa’s past experience includes senior marketing roles at Siebel (Oracle), DigitasLBi and Syzygy, with specific expertise in direct, data, digital and product marketing.

Over the past 25 years Pipa has both created and transformed customer strategies and programmes for major brands in the automotive, consumer goods, financial services, health, retail and telco sectors, including for BMW, Next and Sainsburys.

More recently Pipa has provided independent consultancy to help brands, agencies and start-ups build valuable customer propositions and relationships.

Her clients include: innovators taking new products to market (including Samsung, Thunderhead, The Drum); agencies developing digital marketing solutions (DigitasLBi, Dunnhumby, Utopia); and start-ups seeking to disrupt existing business models (FreelanceDiary, Shoppa, and Peak Indicators).

Pipa can advise you on all aspects of marketing strategy and lead projects for all of RedRoute’s main client services.

With broad experience across the FMCG and Pharmaceutical industries, Andrew has built a career and strong reputation in sales and commercial strategy. Having worked in Australasia, The UK, Europe and Africa on some of the most loved global brands his experience is invaluable to our customers in defining and developing clear growth strategies rooted in consumer, shopper and customer understanding.

Andrew has worked for major FMCG companies and consultancies such as United Biscuits (Pladis Global), Kraft Heinz and Kantar Consulting; he has worked with major retailers such as Tesco, Sainsbury’s, Walmart, Boots, Pick n Pay and Shoprite Checkers in a variety of roles, from key account management to net revenue management. As a consultant he has worked with companies such as ABInBev, Nestle, Kellogg’s, Danone, Reckitt Benckiser, McCain, and SPAR.

If it’s a shopper led channel strategy you’re looking for then Andrew and the team around him have the experience to work with you and your team to deliver profitable growth across channels and customers.

Nigel has extensive retail marketing & finance experience gained from his previous senior management roles at Sainsburys and Homebase. These roles included the management of major MI projects; directing and commissioning software vendors such as Oracle and Analitica; Head of Finance Systems at Sainsburys for 3 years; Head of the Location Planning Team responsible for site assessment and performance evaluation; senior manager in the Business Insights team managing key research providers such as Nielsen, TNS and IRI. Nigel is a qualified accountant, is PRINCE2 project management qualified and has an MBA from London’s Cass Business School. Nigel joined RedRoute from Sainsburys in February 2010 and is responsible for project management and the provision of RedRoute’s client-facing on-line marketing information systems.