Alper Güçer
Marketing Effectiveness Consultant
Profile
Alper Gucer is a professional with over 25 years of experience in the internet business and all levels of digital marketing in various industries, such as automotive, FMCG, retail, medical services, electronics, construction, and finance both in B2B and B2C applications.
He is focused on marketing effectiveness of the digital part of the businesses and believes in the right execution of digital marketing for sustainability in the long term.
Alper has deep knowledge of e-commerce, the driver of growth for most of the companies in the 21st century. He is passionate about continuous improvement in CPA and ROI for digital marketing. He believes every move on the net is traceable and the results of all digital marketing activities should lead to numbers. He is an expert on conversion optimization and is one of a limited number (6 in total) of global Agency Mentors of Insider an AI-powered Growth Management Platform.
Alper supports companies to deliver the desired results, defining the business needs, channel and category strategies in the digital world. He has successfully built up digital community strategies to support the future of the companies via dedicated and passionate brand ambassadors which leads to glocalization.
Another area that he works is to achieve fluid consumer experience and seamless purchase journeys. He has led several projects where the consumer starts by visiting the web site and ends up with a purchase.
Alper is currently a partner and Managing Director of Poligon Interactive, one of the pioneers of digital agencies in Turkey. He has been running his business since 1997 with continuous growth, serving many global customers like Arcelik, BSH, Bayer, Chevrolet, Dacia, Diversey, Gant, Hyundai, Lacoste, Michelin, Nautica, Nivea, Nissan, Opel, Osram, Pfizer, Philips, Peugeot, Renault, Siemens.
Alper was graduated from Middle East Technical University, with the degree of BSc in Electronics. He also has a Master of Science Degree in Biomedical Electronics with 17 internationally refereed articles.
He is a member of the Istanbul Chamber of Commerce. He has an excellent command of English and a basic command of French.