Exclusive content

Here you will find exclusive content by experts and our associates on how to achieve marketing effectiveness through analytics and research.


How are Promotions Planned & Evaluated?

Steve Messenger looks at the planning and evaluation stages of a promotion with special emphasis on research and its benefit to continuous improvement.

70 minutes

EventHuddle – The Art Of Event Measurement

Steve Messenger contributes to a panel discussion for the Institute of Promotional Marketing, held at the Royal Society of Medicine, on the challenges to measuring the ROI on Event Marketing.

60 minutes

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