Here you will find exclusive content by experts and our associates on how to achieve marketing effectiveness through analytics and research.
Training video for University of Westminster by Steve Messenger.
OMEGA Presentation at University of Westminster by Steve Messenger.
Sarah Evans presents the results of our recent survey into how businesses are preparing their new Go To Market strategies for the rest of 2020 and beyond.
Steve Messenger looks at the planning and evaluation stages of a promotion with special emphasis on research and its benefit to continuous improvement.
Steve Messenger lectures to MA students on the Contemporary Issues Module at University of Westminster in May 2016.
Steve Messenger contributes to a panel discussion for the Institute of Promotional Marketing, held at the Royal Society of Medicine, on the challenges to measuring the ROI on Event Marketing.
Measuring the real brand benefits of Experiential Marketing Campaigns is still an area that many agencies and clients alike struggle to tackle effectively, especially when asked to provide a measure of ROI.