Here you will find exclusive content by experts and our associates on how to achieve marketing effectiveness through analytics and research.
Digital Media Mix
Using PRISM to Better Manage Net Revenue
Using GlidePath in Business Planning
Omnichannel Marketing Effectiveness Training
Training video for University of Westminster by Steve Messenger.
OMEGA Omnichannel Marketing Effectiveness Presentation
OMEGA Presentation at University of Westminster by Steve Messenger.
How Businesses are meeting the New Abnormal
Sarah Evans presents the results of our recent survey into how businesses are preparing their new Go To Market strategies for the rest of 2020 and beyond.
How are Promotions Planned & Evaluated?
Steve Messenger looks at the planning and evaluation stages of a promotion with special emphasis on research and its benefit to continuous improvement.
Evaluating the Impact of IMC Campaigns
Steve Messenger lectures to MA students on the Contemporary Issues Module at University of Westminster in May 2016.
EventHuddle – The Art Of Event Measurement
Steve Messenger contributes to a panel discussion for the Institute of Promotional Marketing, held at the Royal Society of Medicine, on the challenges to measuring the ROI on Event Marketing.
How to Measure the True Value of Experiential Campaigns
Measuring the real brand benefits of Experiential Marketing Campaigns is still an area that many agencies and clients alike struggle to tackle effectively, especially when asked to provide a measure of ROI.