Brand Fitness (AIME)
Measures the level of affinity towards your brand and accurately predicts it’s future long term Share of Wallet.
We do this by using motivational science to model buyer decision making and provide you with the knowledge you need to generate higher sales and profits from all your marketing spends.
Our goal is to help you win in the marketplace more times than your competitors.
We achieve this by using all your internally and externally available data to create telling metrics that enable you to make those crucial decisions that keep your goods and services aligned with market needs; minimise barriers to purchase & use; maximise the image, reputation and awareness of your brand; offer the best value for money; and ensure your buyers are delighted with their choice.
Actionability is assured by focussing on the key Marketing Effectiveness topics that CMO’s need to address every day, as outlined below.
We helped a global automotive brand measure the impact on the brand and the ROI of experiential activity.
We helped a major multinational drinks player optimise the price positioning of their global flagship brand in the UK off trade.
We helped one of the world’s busiest airports to forecast Retail sales per passenger for 5 years; supporting a regulated business plan which offered multi-million GBP benefits.
We enabled a leading UK B2B office supplies retailer to drive multi-million £ of extra sales driven by a needs-based customer segmentation.
We helped a major digital price comparison player deliver +£16m extra sales p.a. via brand media optimisation.
Discover a world of possibilities on how to achieve marketing effectiveness through analytics and research.