Brand Fitness (AIME)
Measures the level of affinity towards your brand and accurately predicts it’s future long term Share of Wallet.
We helped a global automotive brand measure the impact on the brand and the ROI of experiential activity.
We helped a major multinational drinks player optimise the price positioning of their global flagship brand in the UK off trade.
We helped one of the world’s busiest airports to forecast Retail sales per passenger for 5 years; supporting a regulated business plan which offered multi-million GBP benefits.
We enabled a leading UK B2B office supplies retailer to drive multi-million £ of extra sales driven by a needs-based customer segmentation.
We helped a major digital price comparison player deliver +£16m extra sales p.a. via brand media optimisation.