To achieve our mission, we have three key analytical tools and two key pools of knowledge that we use to find out what our clients need to do to succeed in the marketplace and demonstrate the expected benefits.
The ability to predict the likely returns from your marketing budget
We use data from all the sources you have available – both internal and external – to provide you with a full understanding of all the factors that are influencing buyer decision-making and quantify their relative importance so you can see the implications for your future sales performance.
This includes all the Rational and Emotional considerations that lead someone to decide whether to choose your brand today, tomorrow or forever more thereafter. These drivers are captured in one word – RAAVE® – and it summarises the five key drivers that enable us to reliably predict brand choice and loyalty. This fully predictive framework is shown below: