How we do it

To achieve our mission, we have three key analytical tools and two key pools of knowledge that we use to find out what our clients need to do to succeed in the marketplace and demonstrate the expected benefits.

Motivational Science

The ability to predict the likely returns from your marketing budget

We use data from all the sources you have available – both internal and external – to provide you with a full understanding of all the factors that are influencing buyer decision-making and quantify their relative importance so you can see the implications for your future sales performance.

This includes all the Rational and Emotional considerations that lead someone to decide whether to choose your brand today, tomorrow or forever more thereafter. These drivers are captured in one word – RAAVE® – and it summarises the five key drivers that enable us to reliably predict brand choice and loyalty. This fully predictive framework is shown below:

Analytical Tools


Our model of how media spend influences buyer decision-making


Our AI tool for rapidly modelling & predicting buyer behaviour

Fountains of knowledge


Our library of over 500 previous market modelling case studies


Our Database of Experiential Campaign Effectiveness

Whatever size your database is we are able to support you

We use industry-standard statistical analysis software platforms that have been tried and tested over many years (such as SAS, SPSS, WPS and others) and we are adept at combining disparate data sources – in fact, it is one of our strengths.

We are not systems-provider dependent and the databases we build combine whatever data is needed (and from wherever it sits) in order to understand customer attitudes and behaviours. We are interested in measuring the user’s engagement with your brand across five key dimensions as shown below and we create an insight database that enables us to model how that engagement relates to actual transactional behaviour.

We then have the expertise and the analytical products to mine that data effectively – including mining analogue data such as pictures, Tweets and videos – to understand what the users of your goods and services are thinking and what they might be looking for next.

The result is a recommendation on your best course of action and the ability to simulate the impact of alternative marketing decisions you might take. So you can be wise before the event, not after it.

To find out more about our services please contact us for a no-obligation meeting at any time.