Andrew Wiseman
Marketing Effectiveness Consultant
Profile
With broad experience across the FMCG and Pharmaceutical industries, Andrew has built a career and strong reputation in sales and commercial strategy. Having worked in Australasia, The UK, Europe and Africa on some of the most loved global brands his experience is invaluable to our customers in defining and developing clear growth strategies rooted in consumer, shopper and customer understanding.
Andrew has worked for major FMCG companies and consultancies such as United Biscuits (Pladis Global), Kraft Heinz and Kantar Consulting; he has worked with major retailers such as Tesco, Sainsbury’s, Walmart, Boots, Pick n Pay and Shoprite Checkers in a variety of roles, from key account management to net revenue management. As a consultant he has worked with companies such as ABInBev, Nestle, Kellogg’s, Danone, Reckitt Benckiser, McCain, and SPAR.
If it’s a shopper led channel strategy you’re looking for then Andrew and the team around him have the experience to work with you and your team to deliver profitable growth across channels and customers.