Andy Griib

Profile

Andy’s background is in design and brand management. He has over twenty years experience integrating within internal teams to help research the brand landscape, then helps to define the most appropriate change strategy for positioning organisations for growth. This process enables great creative direction for audience engagement that delivers results.

Andy brings together the strategic skills of a Master’s in design and branding strategy with practical design experience for global clients like Natwest, Disney, Harley Davidson, Warner Brothers, Toyota and Marks & Spencer.

That combination helps corporate clients and B2b SMEs strategically reposition themselves to increase awareness and accelerate growth. In one case, it helped an engineering start-up grow turnover from £30K to £450K in 18 months, an achievement recognised with a World Rebrand Award.

Andy’s creative and analytical approach allows practical diagnosis of what matters, what will make a difference and how to make it work. Being a marketing effectiveness consultant combines his experience with great diagnostic tools that provide the efficacy for making marketing decisions count.