Joe Estephan
Marketing Effectiveness Consultant
Profile
20+ years of experience in data management and statistical analysis applied to operational and primary research data. Such as Consumer Segmentation, Conjoint Analysis, Pricing Research, Media Research, Brand and Product Innovation research types as well as Shopper understanding.
- Promoted short, agile and innovative statistical predictive analytics algorithms to engage consumers to obtain high value data propositions.
- Designed simulators and interactive dashboards from primary and operational research data, enabling strategic use cases within organizations.
- Democratized data to become accessible and actionable to stakeholders of all levels, enabling intelligent business decisions and promoting collaboration between different users.
- Worked with multiple disparate data sources to harness data in a sophisticated response mechanism.
- Spent most of the career within Marketing Research Agencies, Brand building agencies and client side such as Ipsos, Hall and Partners and MBC Group Television
- Worked closely with many banks & telecom clients thru agencies across the MENA region