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Webinars

How to Measure the True Value of Experiential Campaigns

Measuring the real brand benefits of Experiential Marketing Campaigns is still an area that many agencies and clients alike struggle to tackle effectively, especially when asked to provide a measure of ROI.

110 minutes
4th August 2021
luther 2021-08-04T14:14:25+01:00
Articles

‘Measuring the ROI of experiential activities. An update on post Covid developments in the UK’ The Red Route International approach.

By Lila Malliari Strong vaccination uptake, an end to virus containment measures and the release…
28th July 2021
luther 2021-07-28T15:55:20+01:00
Articles

How leaky is your bucket?

By Sarah Evans How stable are your customer acquisition and retention rates? It is unlikely…
12th July 2021
luther 2021-07-12T14:02:53+01:00
Articles

Creating Brand Advocacy

Producing newsworthy and shareworthy content may get you noticed but to create true Brand Advocacy…
8th June 2021
luther 2021-06-08T12:44:56+01:00
Events

How to measure effectiveness of Experiential Marketing – 11th May 2021

Dr Lila Milliari discusses how brands can measure the real benefits of Experiential Marketing Campaigns…
4th May 2021
luther 2021-05-04T11:11:51+01:00
Articles

Forecasting marketing impacts when past returns are no longer a reliable predictor of future benefits…

As we emerge from lockdown and hopefully embrace a period of recovery and reopening, we…
14th April 2021
luther 2021-04-14T20:13:01+01:00
White Papers

A Beginners Guide to Data Warehousing

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13th August 2017
luther 2017-08-13T15:09:26+01:00
White Papers

AIME: A New tracker For A New Age

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13th August 2017
luther 2017-08-13T15:07:17+01:00
White Papers

A Nudge and A Wink – How to Increase Customer Loyalty

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13th August 2017
luther 2017-08-13T15:06:36+01:00
White Papers

Activation Response Measurement – Admap May 2011

Please login or register for free to view this exclusive content.
13th August 2017
luther 2017-08-13T15:05:47+01:00

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  • Who we are
  • What we do
    • Overview
    • Our Specialisms
    • Brand Fitness (AIME)
    • CRM Effectiveness (OPIUM)
    • Pricing Management (PRISM)
    • Media Effectiveness (OMEGA)
    • Strategic Sales Forecasting (GLIDEPATH)
    • Maximising the ROI on Experiential (EXCD)
    • Our Expertise
    • Marketing Consultancy
    • Market Research
    • Data Analytics
  • Why it works
  • Case Studies
  • Contact

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