Steve Messenger contributes to a panel discussion for the Institute of Promotional Marketing, held at the Royal Society of Medicine, on the challenges to measuring the ROI on Event Marketing.
How to Measure the True Value of Experiential Campaigns
Measuring the real brand benefits of Experiential Marketing Campaigns is still an area that many agencies and clients alike struggle to tackle effectively, especially when asked to provide a measure of ROI.
110 minutes
‘Measuring the ROI of experiential activities. An update on post Covid developments in the UK’ The Red Route International approach.
By Lila Malliari Strong vaccination uptake, an end to virus containment measures and the release…
How leaky is your bucket?
By Sarah Evans How stable are your customer acquisition and retention rates? It is unlikely…
Creating Brand Advocacy
Producing newsworthy and shareworthy content may get you noticed but to create true Brand Advocacy…
How to measure effectiveness of Experiential Marketing – 11th May 2021
Dr Lila Milliari discusses how brands can measure the real benefits of Experiential Marketing Campaigns…
Forecasting marketing impacts when past returns are no longer a reliable predictor of future benefits…
As we emerge from lockdown and hopefully embrace a period of recovery and reopening, we…
A Beginners Guide to Data Warehousing
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AIME: A New tracker For A New Age
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A Nudge and A Wink – How to Increase Customer Loyalty
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