How to measure effectiveness of Experiential Marketing – 11th May 2021
Dr Lila Milliari discusses how brands can measure the real benefits of Experiential Marketing Campaigns…
Events
RedRoute-on-the-Road! The IPM – Some useful findings…
… with many more still to come! The IPM – Experiential Community’s presentation. If you missed…
Social Media – More than Face Value
Many brands use social media to seek to get their message across in a pro-active…
RedRoute in the Air!
Richard, RedRoute’s most intrepid explorer, took to the air recently, flying over Henley and beyond!…
RedRoute On-The-Road: How you measure the ROI on Event Marketing
Ever wondered how? This video link below shows a panel discussion on how you measure…
RedRoute’s milestone achievement! Our first decade!
The 10-year anniversary of RedRoute International was a 5-star celebration! The weather was fantastic which…
Measure or Miss Out, warns IPM
IPM Experiential Council’s work with RedRoute helps hone why it matters to measure.
IPM Course: Measuring the Value of Experiential Marketing
Experiential Marketing Campaigns are becoming an increasingly popular feature of a brand’s marketing mix principally…
RedRoute’s celebrating our first ten years!
Many thanks to everyone who has supported and contributed to our work since we started…
IPM Awards Gala Dinner – June 2017
RedRoute Director Steve Messenger with Nick Carr and Andrew Webb congratulate all the award winners…
