‘Measuring the ROI of experiential activities. An update on post Covid developments in the UK’ The Red Route International approach.
By Lila Malliari Strong vaccination uptake, an end to virus containment measures and the release…
Articles
How leaky is your bucket?
By Sarah Evans How stable are your customer acquisition and retention rates? It is unlikely…
Creating Brand Advocacy
Producing newsworthy and shareworthy content may get you noticed but to create true Brand Advocacy…
Forecasting marketing impacts when past returns are no longer a reliable predictor of future benefits…
As we emerge from lockdown and hopefully embrace a period of recovery and reopening, we…
Analytics & Neuroscience
We first wrote the piece below back in 2012 and it is interesting to see…
Turning Nectar into Honey
Many suppliers to Sainsbury’s, Tesco and other leading supermarkets and convenience stores already take advantage…
The Art of Event Measurement
Link to the live discussion Recently I had the pleasure of being a panellist on…
How to be happier
Our brain is constantly rewriting memories- therefore trying new things, going out of our comfort…
Just because we can doesn’t mean we should!
The attraction of new technology is often beguiling. David Mattin, Head of Trends and Insights…
Post-Recession Priorities for UK Consumers
Back in September 2013, in an article published in Marketing magazine, Andrew Curry, a Director…
