In the July 2013 edition of Marketing Richard Medley of Nexus Communications highlighted the fact…
Articles
The Problem with Human Beings – from a Marketer’s Perspective
Rory Sutherland, writing in the September 2013 Edition of the journal of the Marketing Society,…
Can Share of Social Chatter Predict Share of Market?
Each month Marketing magazine publish their ‘Social Tracker’ revealing how differing companies and industry sectors…
Greener Grass – Measuring Marketing Effectiveness in an Omnichannel World
Do you know the expression: “The Grass is Always Greener on the Other Side”? Well…
The Democratisation of Personal Data
The October issue of Management Today has an article by Simon Caulkin that highlights the…
Doubling the Profits from CRM
Using Market Research to Optimise Customer Database Strategies In 1898 the British Navy found that…
Learning to Love Low Profit Customers
For many years now the principle of Customer Value Management has proposed that companies should…
Turning Nectar into Honey
Many FMCG manufacturers are still missing out on the opportunities afforded by retailer loyalty card…
Getting Emotional
Ask anyone in DM about using attitudinal information in customer targeting and you’ll probably get…
Using Market Research in Customer Targeting: An Updated Approach
Those outside it frequently castigate the Direct Marketing (DM) industry for over-communicating with potential and…