We first wrote the piece below back in 2012 and it is interesting to see…
Turning Nectar into Honey
Many suppliers to Sainsbury’s, Tesco and other leading supermarkets and convenience stores already take advantage…
The Art of Event Measurement
Link to the live discussion Recently I had the pleasure of being a panellist on…
How to be happier
Our brain is constantly rewriting memories- therefore trying new things, going out of our comfort…
Just because we can doesn’t mean we should!
The attraction of new technology is often beguiling. David Mattin, Head of Trends and Insights…
Post-Recession Priorities for UK Consumers
Back in September 2013, in an article published in Marketing magazine, Andrew Curry, a Director…
Is Big Brother alive and well and living in your fridge?
Back in 2009 we wrote a blog post called “Is Big Brother Alive and Well…
AIME Tracker Launched at CX Summit, London, Oct 15th & 16th 2014
Steve Messenger, Robert Whiteford and former Office Deport Business Insights Manager, Tony Dobbs, launched the…
Most Strategy is Actually Nothing of the Sort
According to management consultant Alastair Dryburgh, most “strategy work” is simpler than many consultants and…
Tesco Woes Predicted by NPS as Early as 2011
Back in 2011 Tesco was still riding high with over 31% market share but even…