For those of you depressed that the two weeks in Copenhagen have not come up…
Articles
Forecasting Folly
So, have you all enjoyed the barbecue summer? It’s difficult to know what was the…
Are Brands Fighting Back?
One could be forgiven for thinking that brands are surviving the recession with the Premier…
The End of Premiumisation?
Over the last decade of economic boom, the big brands we are so familiar with…
Clutching At Straws
Looking for the green shoots of recovery now looks more like clutching at straws. Over…
Winners and Losers in the Great British Recession
Further evidence of fundamental changes in consumer behaviour because of the recession has recently emerged.…
Green Shoots or Dead Cat Bounce?
Are you getting excited by all the talk of the green shoots of recovery’? By…
Is Big Brother alive and well and living in your fridge?
What is the only appliance in your house you are unlikely to ever switch off?…
Paying for Time or Results?
On April 20, Coca-Cola announced that it was moving to a “value-based” remuneration system for…
Which Scenario for 2010?
Robert Schiller, Professor of Economics at Yale University, and allegedly one of the world’s most…