Many FMCG manufacturers are still missing out on the opportunities afforded by retailer loyalty card…
Getting Emotional
Ask anyone in DM about using attitudinal information in customer targeting and you’ll probably get…
Using Market Research in Customer Targeting: An Updated Approach
Those outside it frequently castigate the Direct Marketing (DM) industry for over-communicating with potential and…
ENP: Your route to delivering Short-Term Imperatives whilst still building Long-Term Brand Value
One of the curious things about the marketing profession is that we like to put…
Naked Attitudes
Speak to most DM and CRM managers about using attitudinal research in customer management and…
Collaborative CRM: The Kaleidoscope Principle
Introduction Do you have a loyalty card? The chances are that if you are an…
RedRoute On-the-Road! Royal Ascot June 2013
The weather could not have been more perfect and the atmosphere more electric! RedRoute’s Richard…
A Nudge and A Wink – The Essence of Customer Value Management
For many years now, Andrew Ehrenberg, Professor of Marketing at London’s South Bank University, has…
The Passive v Interactive Debate
Business consultant Luke Johnson stated in the April edition of Management Today that the old-fashioned…
RedRoute-On-The-Road! Final Debrief in Singapore
It may look like a holiday to some, but the long hours spent working with…