June this year saw RedRoute host another table at Royal Ascot for our valued clients…
Why a Baseline Sales Forecast is more important than ever
New technologies have made consumers both better informed and harder to engage. While traditional “one-to-many”…
RedRoute On-the-Road! Westminster Abbey and Team Meeting
Another successful RedRoute Social and Team Event day took place on 15th October! The day…
What Happens if (or when) the Euro Zone Cracks?
Europe is still wrestling with this issue and that is not surprising given the scale…
Baseline Sales Forecast
Baseline Sales Forecast For most companies, their primary objective is to deliver more sales and…
Analytics and Neuroscience
It was the computer in the 1960s that changed the way that companies took marketing…
Analytics and the Finance Team
A typical Monday morning in many companies involves a panic stricken Finance team rushing around…
Experiential Marketing – Faith or Fact?
In a recent research study, it was found that nearly 80% of senior marketing executives…
Friends and Crocodiles
In the BBC television drama, ‘Friends and Crocodiles’, written and directed by Stephen Poliakoff and…
Big Data – a company’s most valuable under-utilised asset
By 2004, Wal-Mart’s data warehouse had reached 500 terabytes of data. (A terabyte is one…