One of the curious things about the marketing profession is that we like to put…
Articles
Naked Attitudes
Speak to most DM and CRM managers about using attitudinal research in customer management and…
Collaborative CRM: The Kaleidoscope Principle
Introduction Do you have a loyalty card? The chances are that if you are an…
A Nudge and A Wink – The Essence of Customer Value Management
For many years now, Andrew Ehrenberg, Professor of Marketing at London’s South Bank University, has…
The Passive v Interactive Debate
Business consultant Luke Johnson stated in the April edition of Management Today that the old-fashioned…
The Big Data Debate
One of the big assertions that have been made by people working in the social…
The Penny Falls: Marketing Mix Optimisation in a Digital World
Look around these days and it seems that many companies – even some of the…
Changes to Society and Effective Net Preference
The Office for National Statistics recently released new data on the structure of Britain’s 26.4…
Forget Big Data – Think Real Time Analytics
The puzzling misnomer about so called ‘big data’ is that it is not that big.…
Data Is Dirty – Get Over It
Much concern and attention is spent on data cleansing and some of it is justified.…