Much concern and attention is spent on data cleansing and some of it is justified.…
Analytics
Buyer Beware!
So many projects that promise the earth end up costing too much, take too long…
Why a Baseline Sales Forecast is more important than ever
New technologies have made consumers both better informed and harder to engage. While traditional “one-to-many”…
Analytics and Neuroscience
It was the computer in the 1960s that changed the way that companies took marketing…
Analytics and the Finance Team
A typical Monday morning in many companies involves a panic stricken Finance team rushing around…
Friends and Crocodiles
In the BBC television drama, ‘Friends and Crocodiles’, written and directed by Stephen Poliakoff and…
Big Data – a company’s most valuable under-utilised asset
By 2004, Wal-Mart’s data warehouse had reached 500 terabytes of data. (A terabyte is one…
The Price of Austerity
Someone once said: “Promotions are like heroin – best not to start.” Of course, this…
The Data Age Grows Up
Back in the 1950s, Jay Forrester, a computer scientist at the MIT Sloane School of…
Winners and Losers in the Great British Recession
Further evidence of fundamental changes in consumer behaviour because of the recession has recently emerged.…