Back in November last year we mused on the possibility that share of social chatter…
Marketing ROI (MROI)
Can Share of Social Chatter Predict Share of Market?
Each month Marketing magazine publish their ‘Social Tracker’ revealing how differing companies and industry sectors…
Analytics and the Finance Team
A typical Monday morning in many companies involves a panic stricken Finance team rushing around…
Big Data – a company’s most valuable under-utilised asset
By 2004, Wal-Mart’s data warehouse had reached 500 terabytes of data. (A terabyte is one…
The Price of Austerity
Someone once said: “Promotions are like heroin – best not to start.” Of course, this…
Paying for Time or Results?
On April 20, Coca-Cola announced that it was moving to a “value-based” remuneration system for…