Back in 2009 we wrote a blog post called “Is Big Brother Alive and Well…
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AIME Tracker Launched at CX Summit, London, Oct 15th & 16th 2014
Steve Messenger, Robert Whiteford and former Office Deport Business Insights Manager, Tony Dobbs, launched the…
Most Strategy is Actually Nothing of the Sort
According to management consultant Alastair Dryburgh, most “strategy work” is simpler than many consultants and…
Tesco Woes Predicted by NPS as Early as 2011
Back in 2011 Tesco was still riding high with over 31% market share but even…
Indiana Super Bowl and the Temple of Data
A commentator writing in a recent edition of Marketing described data analysts as the new…
Can Share of Social Chatter Predict Share of Market? – Update! (Topic Originally Discussed Nov 2013)
Back in November last year we mused on the possibility that share of social chatter…
Strategic Brand Management
You may have seen that a new book on creating strategic brand engagement, by author…
Behavioural Economics – An incomplete solution?
When psychologists and economists discovered market research behavioural economics was born. Many market researchers will…
Perfecting the Art of Storytelling
In the April edition of Marketing magazine there is a feature towards the back that…
Post-recession Priorities for UK Consumers
Writing in the September issue of Marketing magazine, Andrew Curry, a Director at the Futures…