New technologies have made consumers both better informed and harder to engage. While traditional “one-to-many”…
Baseline Sales Forecast
Baseline Sales Forecast
Baseline Sales Forecast For most companies, their primary objective is to deliver more sales and…
Which Scenario for 2010?
Robert Schiller, Professor of Economics at Yale University, and allegedly one of the world’s most…
The Change in Consumer Behaviour
According to a survey for The Children’s Mutual, a trust fund provider, the tooth fairy…
The Story Unfolds
Some quotes: "There are senior people in Washington who are now saying that talk of…
What are the key questions you need to ask to successfully manage your business through the era of austerity?
Try these: How far will my sales fall (or, will they fall at all)? What…
Sabre Forecasting – the Future Revealed
The Sabre (Schezzer’s Advanced But Really Easy!) approach to forecasting is designed to cover topics…
