We first wrote the piece below back in 2012 and it is interesting to see…
Behavioural Economics
Behavioural Economics – An incomplete solution?
When psychologists and economists discovered market research behavioural economics was born. Many market researchers will…
Analytics and Neuroscience
It was the computer in the 1960s that changed the way that companies took marketing…
Are Brands Fighting Back?
One could be forgiven for thinking that brands are surviving the recession with the Premier…
Winners and Losers in the Great British Recession
Further evidence of fundamental changes in consumer behaviour because of the recession has recently emerged.…
The Change in Consumer Behaviour
According to a survey for The Children’s Mutual, a trust fund provider, the tooth fairy…
Yet More Bad News for the Doomsters
"New Mortgage Deals Leap by 19%" – headline from today’s Evening Standard. Things are rough.…